Personal assistant for entrepreneurs · 1 year of daily use · 150 founding spots

You run a business. Who runs your day?

Rosa reads your mail and calendar, sorts what you need, writes the replies and reminds you of what you promised. You press send.

Runs on your own Mac or server, or in your own container in our EU data center. Either way, your mail stays yours, and the AI model never sees a name.
24 of 150 spots taken · everyone live by 1 november
Today 07:00 AM
Rosa · briefingGood morning. 34 mails came in overnight, 3 need you today. Your 10:00 AM moved to 11:30 AM; Marc asked for it, I said yes for now.
Needed today· Van Dijk, quote deadline Friday· Accountant, Q3 figures, second reminder· Lease contract expires in 11 days
Draft a reply for Van Dijk
Rosa · draft readyDone. The draft is in your Gmail drafts: friendly, firm about Thursday, with the €40k indication from March 14. Nothing goes out until you press send.
Today 07:04 AM
Rosa · sales opportunityJust published: the municipality of Eindhoven opened a tender for digital signage at 14 locations. Deadline October 3, budget indication €180k. This matches your 2024 bid.Read the tender and express interest

She reads your mail, keeps your calendar and remembers what you promised.

You don't type prompts. Rosa reads your mail, calendar and Slack, tracks what was agreed, and sends you a message when something needs you: a deadline, a reminder, a departure time. The rest of the day she's quiet.

01 · She reads your mail before you do

Every mail, every meeting, every commitment you make in a conversation

Sorted within fifteen minutes, remembered as long as it matters. At 07:00 AM you get one message with the three things you need today, instead of an inbox of forty.

02 · She reminds you before it's too late

When to leave, who went quiet, what you said you'd do

"Leave in twelve minutes, traffic on the A2." "Van Dijk hasn't responded in eight days." "You promised Marc a presentation by Friday." She sends this on her own, when it matters.

03 · She writes the reply, you press send

Every draft waits for your yes.

She writes the reply and puts it in your drafts; you press send or adjust a line first. There is no setting that lets her send on her own.

04 · Your data stays with you

On your own Mac. Not on a server of ours.

Mail, calendar and memory live on your machine. Before Rosa asks the AI model anything, every name, number and amount is replaced. For an ISO or security audit the answer to "where is this data" is one word: here. Further down you'll see it happen.

One Tuesday · nine messages she sent unprompted
What Rosa did between 06:40 AM and 09:45 PM.
1 of 10 moments · keep scrolling
06:40 AM
triage

She had already read the overnight mail

Thirty-four messages sorted into today, this week, for info and ignore. Two flagged as things you need before noon. You haven't opened your laptop yet.

Gmail + Outlook · while you slept34 new. 2 need you before noon: Van Dijk (quote, Friday) and your accountant (Q3, second request). The rest can wait or has been archived.
07:00 AM
briefing

Your day in one minute, at 07:00 AM

What matters, what moved, who's waiting for you, and the weather where you're driving. Delivered via iMessage before you open anything.

iMessage · iOS pushGood morning. Your 10:00 AM moved to 11:30 AM; Marc asked for it, I said yes for now. Rain in Eindhoven from 09:00 AM, leave 12 minutes earlier.
08:12 AM
heads-up

"Leave in 12 minutes for Eindhoven"

Your 09:30 AM appointment is on-site. She checked traffic, factored in parking time and told you when to walk out. Not when the meeting starts.

Calendar + live trafficLeave in 12 minutes. The A58 is slow near Tilburg, parking at the client takes ~6 min. You'll be there at 09:24 AM.
09:20 AM
silence

Nothing. On purpose.

You're in a meeting. Nothing came in that's more important than the person across from you, so she has nothing to say. This is what most of the day looks like.

in your meeting · nothing tops that
10:05 AM
market signal

A tender you bid on in 2024 is back

She follows the procurement portals you pointed her to, scores every publication against what you've won before, and blocks time in your calendar for the deadline.

TenderNed · your bid historyFramework contract facilities, Utrecht region, closes Sep 15. You lost this in 2024 on price by 4%. Tentative block Thursday 02:00 PM to decide.
11:40 AM
idea

An idea between two meetings, that would otherwise be gone by lunch

You're walking to your car and something clicks. You tell her, poorly phrased, in twenty seconds. She writes it up properly, files it under the right company, finds the conversation it belongs to and brings it back when you have time.

You · voice messageIdea: bundle the receipt scanner with the accountant export. Ask Peter what he'd pay for that.
Voice message · iOS appNoted under Ideas · DPM. Peter asked about exactly this in June; I've attached that conversation. I'll bring it back in your weekly overview on Friday, unless you want it sooner.
01:00 PM
commitment caught

You promised Marc the quote "before Friday"

You said it in a Slack conversation and moved on. She noted it as an open loop with a name and a date, and drafted the reply based on the real conversation and the amount of €40k from March.

Slack conversation · Gmail draftsThe draft for Van Dijk is in your Gmail drafts. Friendly, firm about Thursday, €40k as discussed on March 14. It's waiting there until you press send.
03:30 PM
pipeline

A deal went quiet longer than usual

Every quote and every "I'll think about it" becomes a phase in a pipeline she maintains from your conversations. If one goes quiet longer than normal for that client, she says so.

Mail history · 14 open dealsMerwede has been quiet for 11 days; their usual response time is 3. Sanne de Vries just became Head of Procurement. You worked with her in 2023. Call?
05:00 PM
day wrap-up

What was left undone, and what moves to tomorrow

Three things didn't happen today. She tells you which, why they matter, and puts them where you'll see them at 07:00 AM instead of letting them slip.

Open loops · calendarThree open: lease renewal (11 days), Q3 figures for your accountant, the decision on the Utrecht tender. All three are in tomorrow's 07:00 AM.
09:45 PM
quiet hours

Nothing sent. Nothing shown.

Quiet hours are quiet hours. Unless something truly happened that you marked as urgent, she has nothing to say until morning.

quiet hours · until 07:00 AM
Founder · 372 days with Rosa

We built her for two reasons. Our day was falling apart, and we refused to put our mail on someone else's server.

Multiple businesses, six mailboxes, a calendar filled by others: we needed an assistant that knew our context. But every AI assistant we looked at wanted all our mail in its cloud. For a company that has to pass ISO and security audits that's a no. So Rosa runs on your own Mac, all data stays with you, and the model only sees anonymised text. She has read every mail we received for a year, and none of it has left the building.

What that means in practice
We have a personal assistant. She reads our six mailboxes and sends us a message when something needs us. About fourteen times a day.
We walk into every meeting prepared. Who's at the table, what we last discussed and what's still open with them.
She spots sales opportunities. A tender or project that fits our work appears in our chat as soon as it's published.
Daily news that affects us. Filtered by our industry and our companies, not a headline feed.
A weekly market report. Every Sunday she researches the market and tells us where the opportunities are.
Read the founder's story →
Founding member · what you get
01
Personal onboardingSet up together with our team for your mail, calendar and way of working.
02
Founding rate, lockedThe price you start with stays yours, even if the plan gets more expensive.
03
Early access, permanentEvery new feature (iOS app, voice conversations, integrations) reaches you first.
04
A direct lineYou ask, it gets built. Or we explain why not. No support portal.
05
Founding badgeVisible in your account. There will never be more than 150.
Spot025
Your spot number is your founding badge.A ring around your avatar in the app and portal, and a certificate you can download and share. Anyone can call themselves a founding member; 025 of 150 is a fact.
Hendrik Geerts
Hendrik Geerts
founder · first user · spot 001
what we ask of you: actually use her + one conversation per month
Why we run her on your own Mac

Your mail is not on our server. The model never sees a name.

We didn't want the mail of two companies on the server of a startup. So Rosa runs on your machine, or in a container that's yours alone. And before anything goes to the model to reason about, every name, number and account is replaced. See for yourself.

On your Mac · the real mailGmail · 08:41 AM
Hoi Hendrik, dank voor donderdag. Kun je de €40.000 als indicatie voor Van Dijk Installaties vóór vrijdag bevestigen? De factuur kan naar NL91 ABNA 0417 1643 00. Bel me op 06 1234 5678 als iets onduidelijk is. Marc
Translation table · never leaves this machine
€40.000[AMOUNT_1]
Van Dijk Installaties[ORG_1]
NL91 ABNA 0417 1643 00[IBAN_1]
06 1234 5678[PHONE_1]
Marc[PERSON_1]
To Claude · what the model seesTLS · no training
Hoi [GEBRUIKER], dank voor donderdag. Kun je de €40.000 als indicatie voor Van Dijk Installaties vóór vrijdag bevestigen? De factuur kan naar NL91 ABNA 0417 1643 00. Bel me op 06 1234 5678 als iets onduidelijk is. Marc
What Claude receives The shape of the question: a client, an amount, a deadline. Not who, not where, not which account. The answer comes back, the placeholders are restored, and your draft says "Dear Marc".
Runs on your own MacOr in a container that's yours alone, in an EU data center. Your choice, and you can switch later.
Anonymised before it leavesNames, numbers, accounts and addresses become placeholders. The translation table never leaves your machine.
Never used for trainingThe model tier we use contractually excludes it. Not by us, not by the provider.
Nothing sends itselfEvery draft waits for your yes. There is deliberately no setting that changes that.
Founding members · 126 of 150 spots remaining

Be one of the first 150.

Tell us briefly what your day looks like. Our team reads every application personally and gets back to you within two business days, even if the answer is no. Every founding spot is installed and running by 1 november at the latest.

Founding spots150, everyone live by 1 november
First 3 monthsfree · full access
After thatfounding rate, agreed in the intake call
Where she runsyour Mac, or hosted by us
prefer to email directly? hello@meet-rosa.ai
Founding member application
± 2 minutes · no credit card

Where she runs, on your Mac or with us, we decide together in the intake call. Your data goes only to our team.